Brief
Frávega, one of the largest retail chains for the sale of appliances in Argentina, partnered with Samsung to celebrate Valentine's Day in an interactive and clever way on the screen located above the entrance of one of their largest stores.
My role
As a copywriter, my role was to come up with an idea that would unite the two brands and fit within the Valentine's Day theme.
The idea was to put the bow and arrow of Cupid in the hands of passersby. Using a Samsung tablet, users had to shoot digital arrows at the hearts flying across the screen located above the store entrance. Those who hit the target would participate in a draw to win a Samsung tablet.
Outcome
The campaign was a success. A queue of people formed, waiting for their turn to participate, and the client was very pleased with the results.
